Search Engine Optimization is a problem that all websites have dealt with since businesses created websites or have made the move completely to becoming an online business. The challenges are all related to placement on the results page of search engines.
Black Hat SEO has been the most problematic part of search engines. Black Hat SEO refers to keyword stuffing in descriptions of pages or videos. It is most problematic when users post descriptions that have nothing to do with the video. For instance, posting a video about making soup could receive a higher place on the results page and even show up on results page it has no business being on if the person who posted the video included "Lebron James" or "Justin Bieber."
I believe the next big advancement in SEO will be the ability of the search engine to detect the difference between Black Hat SEO and the more business-appropriate, White Hat SEO. White Hat is essentially the opposite of Black Hat. No keyword stuffing, a more honest approach to posting.
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